Business Launch
& Structure
Entity, offer, pricing and the first 90 days — set up on purpose, not by accident.
Business & Recovery-Housing Advisory
Expert counsel.
Structured to deliver.
Led by Marvin Caldwell
More than 25 years leading operations, and an operator of recovery housing today. Every engagement follows the same structured process, is priced up front, and closes with a written plan you can act on.
Have an invitation code?Operating experience, applied with discipline
- 25+ YearsLeading operations &
business transformation - OperatorRuns recovery housing
in two markets today - One FeePriced up front,
no hourly billing - Written PlanEvery engagement
closes with one - By ReferralMost clients are
referred to us
Our Practice
Counsel across the whole business. Depth where it matters most.
We work with founders, owners and operators who need an experienced second mind on the decisions that shape the next year — how the business is structured, how the work gets done, and how it grows without breaking.
Recovery housing is our specialty. Operations is our discipline. Most engagements touch both.
Business Launch
Operations
& Systems
Processes, staffing, SOPs and the tools that keep work moving without the owner in every room.
Recovery
Housing
Independent, transitional and sober living: local rules, the housing-versus-treatment line, house standards and intake.
Compliance &
Documentation
Policies, agreements and records — the paper trail partners and funders expect to see.
Growth, Funding
& Finance
Unit economics, budgets and funding readiness for public and private partners.
Leadership &
Customer Experience
The team, the culture and the service standards that let an organization scale.
How an Engagement Runs
The same five steps for every client, so you know what happens, when, and what you'll have at the end.
- Day 0
Reserve
Place your order online. You receive an order number and payment instructions immediately.
- Within 1 business day
Confirm & prepare
We confirm your payment and reach out to set your first meeting. Marvin reviews what you've told us so he arrives prepared.
- First meeting
Assessment
Where you are, where you're going and what's in the way — and how you'll work together from here.
- As needed
Working sessions
Meetings in person or by video, paced to the problem in front of you, within the time your engagement includes.
- Close
Written action plan
Priorities, sequence, owners and the next 90 days — in writing, yours to keep.
The Engagement
One engagement. One fee. A plan at the end.
Initial Consultancy
Personal consulting with Marvin Caldwell
Business & recovery-housing advisory
$5,000
Paid by Zelle or bank wire
Reserve your consultationHave an invitation code? Apply it at checkout.
What's included
- Personal meetings with Marvin — as many as you need within your seven hours
- A review of your goals before your first meeting
- Help from Marvin’s partner network where the work calls for it
- Email between meetings for scheduling and quick questions
- A written action plan at the close
1 business dayTo confirm your payment and reach out to schedule
In personOr by video, whichever suits the work
Yours to keepA written plan with priorities and owners
Includes up to 7 hours of consulting time in total; each meeting counts as at least one hour. The number, length and format of meetings are agreed together at your first meeting.
Packages
Longer engagements. More of Marvin's time.
One fee for each package, paid upfront by bank wire or Zelle. Every package runs from the day your payment is confirmed.
1 month
Gold
Up to 7 hours of support
$7,390
- The ITSL e-book
- A personal ITSL webinar
- 1 structure review session
- 30 days of business email support
3 months
Platinum
Up to 20 hours of support
$14,975
- The ITSL e-book
- A personal ITSL webinar
- 2 structure review sessions
- 90 days of business email support
6 months
Elite
Up to 40 hours of support
$27,975
- The ITSL e-book
- A personal ITSL webinar
- 2 structure review sessions
- 60 days of phone support
- Priority scheduling
- 120 days of business email support
11 months
Infinity
Up to 120 hours of support
$50,975
- The ITSL e-book
- A personal ITSL webinar
- 4 structure review sessions
- 120 days of phone support
- Priority scheduling
- 365 days of business email support
Time not used by the end of a package ends with it. Invitation codes apply to the Initial Consultancy only. Full package terms: Terms of Service.
About Marvin Caldwell
The advice comes from someone who runs the work.
Marvin has spent more than 25 years leading operations — building teams, redesigning processes and running the customer side of growing organizations.
He also runs recovery housing in Murrieta and San Diego, California. That combination is the point: enterprise operating discipline, applied by someone who deals with the same leases, residents, referrals and budgets you do.
Every ITSL Blueprint engagement is led by Marvin personally, from the first meeting to the written plan. Where it helps, he brings in partners from his network — in business formation, credit, real estate and lending — for part of the work.
Marvin Caldwell
Building Organizations That Scale™
Questions
How does payment work?
Checkout creates your order and gives you an order number. You send the payment by Zelle from your own bank's app, with the order number in the memo, and we confirm it within one business day. A bank wire is available if you prefer.
My bank's Zelle limit is lower than the total.
That's common — many banks cap Zelle per day. Split it into transfers on consecutive days with the same order number in each memo, and let us know — we'll hold your order until the last one arrives. Or choose bank wire at checkout; for a package, a wire is usually simpler.
Who will I actually work with?
Mostly Marvin, personally — he leads every engagement from the first meeting to the written plan. Where it helps, he may bring a partner from his network into part of the work, in business formation, credit, real estate or lending. You'll know who and why before they join, and their time counts toward your hours the same way. He can also introduce you to a partner to hire directly; that's separate from your engagement.
How many meetings are included?
For the Initial Consultancy, as many as the work needs within seven hours of consulting time in total; each meeting counts as at least one hour. You'll agree the pace together at your first meeting — a big build might mean a few long working sessions, a focused problem a handful of short ones. Each package states its own support time, from 7 to 120 hours. If you want to keep going afterwards, a follow-on engagement picks up from your action plan.
Do you guarantee results?
No. We bring structure, operating experience and a written plan. Outcomes depend on your market, your local rules and your execution — and we'll tell you plainly where the risks are.
In Their Words
What clients say about working with Marvin.
Bring the hard question. Leave with a plan.
A structured engagement with an operator who has built organizations and runs houses today.